Accra, September 4, 2015 – The Savanna Accelerated Development Authority (SADA), an independent agency for coordinating a comprehensive development agenda for the northern savannah ecological zone in Ghana, and the World Bank Ghana Office, in collaboration with the Government of Ghana have launched ‘The Grass is Greener’ initiative in a ceremony at the World Bank office in Accra. The initiative aims at advancing poverty reduction and wealth creation in the northern part of the country. Also involved in this initiative are the Ministry of Culture and Creative Arts and the Ghana Investment Promotion Centre.
In his welcome remark, the Country Director of the World Bank, in charge of Ghana, Liberia and Sierra Leone, Henry Godfrey Rupiny Kerali, stressed on the need for Ghana to recognize and tap into its potential resources on the savanna belt, noting that “there is no reason why Northern Ghana and for that matter, Ghana as a whole should be poor”. He therefore challenged SADA and the Government of Ghana to work together with the World Bank and other development partners to ensure that there is practical and pragmatic development for the north of Ghana.
The ceremony was also used to officially declare Batakari, a woven traditional attire of the people in the northern part of Ghana, a National Friday wear to be worn on the first Friday of every month.
“The potential to be unlocked by promoting the Batakari is clearly evident. I can assure you that it is not only comfortable wearing, but is actually quite valuable. Growth in this industry can stimulate not only the cotton industry, but also the whole development of northern Ghana.” Mr. Rupiny Kerali.
In a keynote address made on behalf of the Minister for Trade and Industry, Mr. Kofi Nuhu expressed government’s gratitude to the World Bank and SADA for embarking on the initiative. He indicated the Ministry’s commitment in advancing the development of the Batakari as a national agenda.